Twenty-seven years of building.
Eleven of them on the road.
A brief tour of how I got here — and where I'm pointed next. Grab a coffee.
I'm Will — a founder, technologist, and lifelong student of the systems that quietly shape our lives. Business systems, health systems, financial systems, knowledge systems, human systems. The tools change; the curiosity doesn't.
Life, in chapters.
Early years
Fell in love with technology
Took apart every computer I could get my hands on. The internet felt like the biggest door ever opened.
1999
Launched my first business
Nineteen, no plan, mostly curious. Learned that shipping teaches faster than school.
2005
Started building digital products
Websites, then software, then platforms. Every project a system to study.
2010
Helping organizations modernize
Governments, universities, regulated industries — the places where good software matters most.
2013
Founded Core Media Concepts
A company built around the belief that strategy, design, and engineering are one conversation.
2014
Became location independent
Sold most of what I owned. Bought a one-way ticket. Never really came back.
2014 – today
Eleven years across Asia
Thailand, Japan, Vietnam, Bali, and a hundred coffee shops in between.
2018
Discovered holistic health
Longevity, nutrition, strength training. The body became a system worth optimizing too.
2022
Went deep on AI
LLMs, agents, retrieval — the beginning of a new kind of infrastructure.
Today
Building intelligent systems
Helping serious organizations use AI to make better decisions — while designing a better life.
I.
How I Fell in Love with Technology
I was the kid who took apart the computer to see what was inside — and mostly got it back together. The internet felt like the biggest door anyone had ever opened, and I've been walking through it ever since.
II.
Why I Left the Traditional Path
I started businesses at nineteen because I couldn't sit still. Along the way I realized the résumé version of a life is a story someone else writes for you. I wanted to write my own.
III.
What Eleven Years Abroad Taught Me
A one-way ticket, a laptop, and an assumption I'd be back in a year. That was 2014. Living across Thailand, Japan, and Vietnam taught me that freedom isn't a destination — it's a set of small decisions repeated daily.
IV.
How Health Changed My Perspective
Somewhere around year seven abroad I started paying attention to the body I was carrying everywhere. Strength training, nutrition, and longevity became the same conversation as software: systems worth studying, tuning, and compounding.
V.
Why AI Fascinates Me
AI is the most important tool humans have ever built. Not because it will replace us, but because it will finally let us stop doing the parts of work that don't feel like ours. That's a future worth designing carefully.
VI.
What I'm Building Next
Intelligent systems for serious organizations. Better daily systems for myself. Notes, journals, and the occasional company — all pointed at the same north star: build better, live better, never stop learning.
"Build better. Live better. Never stop learning."
Small joys that add up.
Enjoy
Walking new cities
Enjoy
Japanese culture
Enjoy
Healthy cooking
Enjoy
Reading
Enjoy
Coffee shops
Enjoy
Photography
Enjoy
Sunrises
Enjoy
Fitness
Enjoy
Natural health
Enjoy
Travel
Enjoy
Learning languages
Enjoy
Trying local food
Enjoy
Investing
Enjoy
Great conversations
Enjoy
Nature
Fragments of the everyday.
Photos · @wgman
What's on the shelf.
Outlive
Peter Attia
Deep Work
Cal Newport
The Almanack of Naval Ravikant
Eric Jorgenson
Thinking, Fast and Slow
Daniel Kahneman
The Psychology of Money
Morgan Housel
Zero to One
Peter Thiel
The Lean Startup
Eric Ries
Atomic Habits
James Clear
Sapiens
Yuval Noah Harari
Life 3.0
Max Tegmark
The 4-Hour Workweek
Tim Ferriss
Meditations
Marcus Aurelius